About Me

“Dr Tracey Cole, the UK’s leading equestrian-focused NLP and hypnosis Trainer and Coach is a former research scientist, university lecturer and teacher who, since 2012 has taken her career on a new path to spread the word about the powerful benefits of NLP, NLP Coaching, Create your Future® and Hypnosis.
As a keen equestrian and former nervous competitor, it is no surprise that she loves to help riders of all levels combat nerves and ride to the very best of their ability and empower instructors to deliver incredible coaching.
Dr. Tracey is the name behind the Empowered Equestrian™ Coach Training. This totally unique programme delivers
riders, coaches and instructors the confidence and focus they need to take their personal performance or business to the next level. The Empowered Equestrian™ Coach Training ensures participants will develop the mindset tools they need to succeed and the skills to be an exceptional equestrian mental coach, helping others to overcome their personal barriers.”
– Tara Punter PR

I help horse people have the robust mindset they’ve always dreamed of!


Initially, as a school teacher, I was looking for methods to help students gain confidence and engage in their studies; I was also in need of a confidence boost to help me enjoy my horse riding more. As a former scientist (I’m a BSc and PhD in Biochemistry) I had some healthy scepticism: would this work on me? I knew that if it did, there really was something very special about this set of techniques. It’s not that I’m stubborn, more that my riding nerves were pretty engrained!


I did some research on NLP and enrolled on a Practitioner course. Whilst on the training, my fears were permanently removed. I was so surprised that the fear evaporated, it was a true light bulb moment; it convinced me of the huge benefits of NLP. Inspired by the amazing results I was obtaining personally and professionally, I trained to become a certified Master Practitioner and Coach of NLP, Time Line Therapy® and Hypnotherapy.  I attended truly life-changing NLP and Hypnosis trainer’s training courses in Henderson, Nevada, run and assessed by Master Trainers Drs. Tad and Adriana James. Not only is this a very elite training, it is run by the creator of NLP Coaching and Time Line Therapy®, Tad James. The courses were tough, yet exhilarating and it was one of my proudest moments to score 100% in the gruelling 7 hour non-stop exam.

I am also a Member of the American Board of NLP, the Time Line Therapy® Association and the American Board of Hypnotherapy.

I currently work with people suffering from stress, depression, phobias, eating disorders, anxiety… any issue where a change of mindset is needed. I also really enjoy working with professional and recreational riders of all levels and specialisms, helping them to ride the way they know they can!


I have a passion for horses and riding and all things equestrian. The picture is of my lovely much-missed bay thoroughbred Tiggy and her partner in crime, Lottie.


Sign up for our Newsletter